• Introducing students to a body of knowledge on cultural studies with special reference to South India.
• Initiating them into the world of art, design and visual thinking through an appreciation of both contemporary and historical works and issues.
• Enabling them to understand management as a system and the various managerial processes involved in conceptualizing, planning, organizing and implementing projects in the field of the Arts.
• Exposing them to the various forms of mass media as communication vehicles.